![]() ![]() ▪️ Nokia has its own Pure font described as elegantly simple typeface that doesn't draw attention to itself, but is still distinctive and different. ![]() ▪️ General Electric has long had its own font Inspira, which is emblazoned on everything from aircraft engines to lightbulbs. ▪️ Intel debuted “Clear,” a new typeface that it said was necessary to maintain consistency across screens and paper. It can communicate attitudes and a certain point of view. I believe that having a custom font for the company is a big part of the corporate identity. It accommodates Latin and Cyrillic alphabets with the elements of Ukrainian embroidery. The decorative font with ancient grotesque flavor represents modern democratic Ukraine with respect and love to traditions. ![]() The typeface was created by our colleague whose works went on exhibit in the Louvre. I’m proud to share with you the project we did for the Fund of the President of Ukraine that is supporting talented Ukrainians in education, science, and sports. ![]()
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